2003 saw the birth of Pineapple Concerts Sdn Bhd, the brainchild of two brothers, Razlan and Razman Razali. Their main objective was to nurture a company with the aim to promote international live concerts in Malaysia, making the country a preferred destination for live entertainment in the South East Asian region.

With a credible track record and a network of agents spanning the globe, Pineapple Concerts is recognized internationally as a professional and reliable promoter in the South East Asian market, with access to a huge roster of performing artists. To date, Pineapple Concerts has introduced Malaysian music fans to great world-class concerts by Sergio Mendes, Incubus, The Black Eyed Peas, Simple Plan, Lionel Richie, 3 Diva, Earth, Wind & Fire, Kanye West, the inaugural Sunburst KL International Music Festival and Rihanna Live in Kuala Lumpur.

Come 21 March 2009, Kuala Lumpur will come alive again with the sounds of the largest outdoor multi-genre music festival in the country. Prepare for another round of mind-boggling music at Sunburst KL 2009, the highly anticipated music festival in the region.