You might have heard about or known about SEO (Search Engine Optimization) and what it does and is used for. But what about the SEO companies? You might also be wondering what these companies do with SEO and how exactly they help other clients with SEO. There are many SEO companies out there such as Repulic Agency that work on SEO for other clients. But is that everything that they do? Read on through this article to find out more about what exactly an SEO company does.

So what does an SEO company do? A lot more than you think actually. Many company owners have no idea what goes on at an SEO organisation.

What Is SEO?

Let’s start with a definition of SEO. Search engine optimization, or SEO, is the practise of improving a website’s search results in order to improve its online exposure. Here are some of the reasons why any company should hire a reputable SEO firm: 93% of online impressions begin with a search engine, and 47% of people use one of the first three results.

Now, I say “legit” SEO agency because there are two forms of SEO in the online world: black-hat SEO and white-hat SEO. White-hat SEO improves search rankings by putting in real effort and data. Black-hat SEO entails shady strategies that will carry you to the top of the search results, but only for a short time—and these tactics are normally detrimental to your long-term existence (more on that later).

What does white-hat SEO entail? There are over 200 variables that go into making a page rank high on the search results page, but the ones that count the most (and revolve around white-hat SEO) are: 

• If your website is safe or not (HTTPS vs. HTTP)
• If your website is mobile-friendly or not
• How quickly the website’s pages load
• If a website’s schema markup is right (type of website code)
• The material level on the web pages
• The content length of your web pages
• The presence of social signs pointing back to the website.
• The presence of high-quality backlinks pointing to your website
• Whether or not the web pages have optimized photos
• The user’s search purpose

What Are Our Options for Influencing Any of These Variables?

We use a few primary SEO resources and tailored strategies to affect the factors listed above. In most cases, a successful SEO business (like ours) would include the following in their SEO contract:

• Website structure analysis
• Website content analysis, including conversion rate analysis
• Off-page online analysis
• And others

For website structure analysis, While Google and the other big search engines (who don’t really deserve mention, but I know Bing is trying hard) emphasize that you can design your pages for users rather than search engines, let’s face it: if you ever hope to attract those users, it needs to be structured correctly for the engines to read. The below are some of the things our web team searches for:

• HTTP or HTTPS – Your website is safer because of the “s” at the end of HTTPS. And if you don’t accept credit card payments online, you can have a stable platform because Google prioritises secure websites in its search results.
• Analytics setup – We look for analytics monitoring that is already in place, and if it isn’t, we set it up so that we can help track where the leads and transactions are coming from. This makes it easier for you to get the most useful results.
• Robots.txt – This is the file that prevents search engine crawlers from indexing and crawling sites on your website that you don’t wish to be visible to the public.
• Site errors – This give search engines the impression that your platform is untrustworthy and therefore unworthy of a premium listing position. 4XX errors, duplicate page material, duplicate title tags, missed title tags, and crawlers blocked by Robots.txt are all common errors.
• Indexed status – Web crawlers (like Google’s spiders) have discovered indexed pages and determined that they are of sufficient consistency for relevant search phrases. Pages that have been indexed will appear in search results, potentially driving organic traffic to your blog.
• Sitemap – Your XML sitemap is a list of all the sites on your website that you want to be indexed by a search engine (not to be confused with the robots.txt which tells a search engine which pages not to index).
• Page speed – Search engines value user interface and they recognise that people are impatient. This is why the website’s pace is a factor in how high it ranks.
• Meta elements –  Search engine rankings and click-through rates may be harmed by duplicate title tags, meta descriptions, and web content. You’ll have a greater chance of being noticed on the SERPs if the meta elements are tailored.
• Conversion rates – We search for potential lead throttling bottlenecks in the user interface and content. For instance, we’ll A/B test various communication forms or links to see which ones fit better for your business.

Content Analysis

Once all the technical aspects have been taken care of, we move onto content analysis. This is where I, along with the rest of the SEO team, can help. By looking at the material you currently have on your pages, we will detect a variety of problems related to: 

• Compatibility of voice searches 
• Keywords that aren’t well targeted 
• Content with a low rating 
• Issues of duplicate material 
• Pages that are missing 
• Inconsistencies in names, addresses, and phone numbers (for local SEO) 
• and a lot more

For off-page analysis, a large part of your SEO popularity occurs outside of your website, on review pages, business websites, internet repositories, and other places. The good news is that if you’re well-known online or have a lot of positive feedback from previous users, it’s relatively simple to score highly with your desired keywords. The bad news is that most small businesses aren’t well-known, and plenty of them will get more unfavourable feedback than favourable ones, regardless of how good their services are.

But, once we’ve stripped searched the whole website, we’ll look at what others are thinking about you. This involves tracking down references of your website all over the internet and determining if we can use them to your benefit. We’ll teach you how to react to bad feedback and potentially make amends with the consumer if we find them. For more articles like this one, click here.